I’m an avid Pandora user both on my computer and my phone, but from time to time I like to use a fun little internet radio site called Grooveshark instead. Upon visiting Grooveshark today I was dismayed to find their servers were down, but quickly forgot all about that once I read the thoroughly amusing webpage they put up explaining the outage.
You can check it out here: http://down.grooveshark.com/
I found this a fantastic (and refreshingly unique) way to mitigate potential customer service issues. You can bet I’ll be visiting GrooveShark again soon when they’re back up.
Just another great example as to why it’s getting more important to personalize your business.